I read an article recently on a newsletter about a successful agent from Perth doing many things in a ‘contrary’ manner to normal real estate agents.
Now I’m all for bucking the system, especially when the majority of real estate agents are either brand new or struggling. So when someone successful is doing things differently, we all should sit up and take notice, especially if you are selling in Tuart Hill WA or the surrounding areas.
I did have some comments on Bernie’s points of difference, and I’m not saying I’m right and he’s wrong, it’s just that there’s more than one way to be right. Just like Coles and Tiffany both have successful business, they differ in many ways. So let’s explore….
Guarantees
Mr Kroczek’s real estate company offers an unconditional guarantee – ‘If we don’t get the price quoted by the agent then the vendor pays nothing.’
I’m right on board with this. If your guarantee isn’t bold and even a little scary, it’s not very powerful. In this case, the guarantee forces Bernie and his team to make sure they deliver the outcome for their seller.
No fee for advertising
Mr Kroczek’s company doesn’t charge anything for advertising. Like I said, there’s a lot of ways to be right but I must disagree with this blanket approach.
While Mr Krozcek believes that newspaper advertising is a dinosaur and the internet is leading the way (and he is right), but to ignore all other media has potential problems. What about large signs in front of the property? What about upgraded internet listings? All of these things cost an agency significant amount of money and rarely can an agency afford to foot the bill for thousands of dollars in advertising on behalf of a seller, and retain their role as an impartial negotiator looking out for the best interests of the seller. And if Mr Kroczek’s team can do so, they’ve done very well setting up their model.
Opposed to auctions
According to Mr Kroczek, the auction system is flawed. In that the successful bidder only needs to pay $1 more than the second highest bidder.
In this, I agree 100%. I also found that buyer’s who are willing and able to bid under the stringent auction conditions are approximately half of those that can and will buy under ‘private treaty’ or a ‘normal’ method of sale.
Again, while I may not agree with everything Mr Kroczek does, I applaud his success, and from what I’ve heard, his company, Total Care Real Estate, do exactly that. They CARE !!
Congratualtions Bernie. To contact Bernie Kroczek or the team, visit
www.totalcarerealestate.com.au
Glenn Twiddle
Real Estate Training